Download eCommerce in the Cloud: Bringing Elasticity to eCommerce by Kelly Goetsch PDF

By Kelly Goetsch

ISBN-10: 1491946636

ISBN-13: 9781491946633

Is your eCommerce answer prepared for the cloud? This useful consultant indicates skilled and aspiring net architects alike the best way to undertake cloud computing incrementally, utilizing public Infrastructure-as-a-Service and Platform-as-a-Service. you'll how you can marshal as a lot skill as you must deal with top vacation or special-event site visitors. Written via eCommerce professional Kelly Goetsch, this publication is helping architects leverage fresh technological advances that experience made it attainable to run a complete enterprise-level eCommerce platform from a cloud.

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They see customers coming in to look at and try on products, only to have them pull out smartphones and purchase the same product online for less, often from a different vendor. For the first decade of ecommerce, retailers with physical stores and ecommerce just treated ecommerce as its own physical store. The cost to build an ecommerce platform was roughly the same as the cost of a physical store, and it was easier to manage ecom‐ merce that way, given the rigidity of the backend systems. This treatment of ecommerce kept it relegated to a marginal role in most enterprises because everyone thought of it as a separate physical store, with its own growth targets, staff, and inventory.

Purchase 5. Tell people about the purchase and whether they’re happy As recently as two decades ago, only three of these seven customer touch points existed. 3% of modern retailing. Figure 1-11 shows a breakdown of when each of these channels was first introduced. info Figure 1-11. Timeline of the introduction of channels (not to scale) This is only when these technologies were introduced. For example, the first modern web browser on a mobile device wasn’t released until 2002, but it wasn’t until the middle of 2007 that the first iPhone was released.

Figure 2-6. Multichannel architecture featuring an integration layer With this model, each channel is wired together with each other channel through liberal use of an integration layer. This is how ecommerce naturally evolved, but it suffers from many pitfalls: • A lot of code needs to be written to glue everything together. • Channels are always out of sync. , promotions online don’t show up in in-store point-of-sale systems). • Testing the entire stack is enormously complicated because of all of the resources that must be coordinated.

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