Download eCommerce in the Cloud by Kelly Goetsch PDF

By Kelly Goetsch

ISBN-10: 1491946636

ISBN-13: 9781491946633

Is your eCommerce answer prepared for the cloud? This functional consultant exhibits skilled and aspiring net architects alike how you can undertake cloud computing incrementally, utilizing public Infrastructure-as-a-Service and Platform-as-a-Service. you are going to find out how to marshal as a lot capability as you must deal with height vacation or special-event site visitors. Written through eCommerce professional Kelly Goetsch, this ebook is helping architects leverage contemporary technological advances that experience made it attainable to run a whole enterprise-level eCommerce platform from a cloud.

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For example, a search for “usb flash drive” across any popular ecommerce website will offer customers the ability to refine by the capacity and USB specification. The ability to quickly refine results has been a substantial driver of conversions. Maturing ecommerce search functionality has also helped ecommerce vendors by al‐ lowing business users to boost results, bury results, redirect to a special page for a given term, and so on. This maturation of technology has allowed today’s business users to help customers find exactly what they’re looking for while maximizing revenue and margins.

You need dozens of products or services, each having its own lifecycle and service-level agreements. It’s a lot of work. But it’s precisely these technologies and newfound ways of using them that have led to the widespread and rapid adoption of ecommerce around the world. Let’s explore each of these further. Better functionality Over the years, ecommerce has evolved from a collection of more or less static HTML pages to a rich shopping experience, complete with tools and features to help you find and purchase the goods or services you may or may not even know you want.

Today, the purchase process is typically some form of the following: 1. Research extensively online, leveraging social media 2. Read ratings and reviews 3. Shop for best price 4. Purchase 5. Tell people about the purchase and whether they’re happy As recently as two decades ago, only three of these seven customer touch points existed. 3% of modern retailing. Figure 1-11 shows a breakdown of when each of these channels was first introduced. 24 | Chapter 1: The Global Rise of eCommerce Figure 1-11.

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