Download Conducting Research Surveys Via E-Mail and The Web by Matthias Schonlau PDF

By Matthias Schonlau

ISBN-10: 0833031104

ISBN-13: 9780833031105

ISBN-10: 0833032267

ISBN-13: 9780833032263

Internet-based surveys, even though nonetheless of their infancy, have gotten more and more well known simply because they're believed to be speedier, higher, more cost-effective, and more uncomplicated to behavior than surveys utilizing more-traditional mobile or mail tools. in accordance with proof within the literature and real-life case experiences, this ebook examines the validity of these claims. The authors talk about the benefits and downsides of utilizing e mail and the net to behavior examine surveys, and in addition supply useful feedback for designing and imposing net surveys such a lot successfully.

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Conducting Research Surveys Via E-Mail and The Web

Internet-based surveys, even supposing nonetheless of their infancy, have gotten more and more renowned simply because they're believed to be swifter, larger, more cost-effective, and more uncomplicated to behavior than surveys utilizing more-traditional mobile or mail tools. in accordance with proof within the literature and real-life case reports, this publication examines the validity of these claims.

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Extra resources for Conducting Research Surveys Via E-Mail and The Web

Sample text

Second, even though conventional survey modes provide the ability to reach most of the survey population, getting people to respond is becoming increasingly difficult (for example, caller ID and answering machines are routinely used to screen calls from telephone surveyors and solicitors). Third, whereas conventional modes have near universal coverage, there will always be special subpopulations that have little or no coverage with any mode. Finally, a population with less-than-universal access to the Internet can be immaterial for some studies, such as those that focus on closed populations with equivalent access or populations of Internet users.

Third, whereas conventional modes have near universal coverage, there will always be special subpopulations that have little or no coverage with any mode. Finally, a population with less-than-universal access to the Internet can be immaterial for some studies, such as those that focus on closed populations with equivalent access or populations of Internet users. To improve coverage, Dillman (2000) recommends a dual-mode strategy for contact—using both e-mail and postal mail for prenotification.

Nevertheless, the question of cost often comes down to how to best price the time spent programming a Web survey, and whether and how to price the investigator or survey coordinator’s time because marginal personnel costs are almost always significantly greater than any other marginal survey cost (such as printing and postage). Although lower costs are often touted as one of the benefits of Internet surveys, Couper et al. (1999) found no cost benefit with email surveys as compared with postal-mail surveys.

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