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It was designed to create a contrast with the almost ‘cartoony’ concept of the script,” he explains. The production process incorporated a range of software packages, including Softimage, 3ds max and Deep Paint 3D. ” 48 Computer Arts_July 2003 Feature stunningly evocative work for Archive’s Again. Shynola also deserves full credit for its excellent Go With The Flow promo for Queens of the Stone Age, and the highly amusing but unreleased promo for Athlete’s You Got The Feeling. START OF SOMETHING BIG ‘Lens flare’ gives visitors an opportunity to check out some of the latest gaming visuals and FMV sequences from next-generation consoles.

We asked James Sommerville, Attik MD and Creative Director, some leading questions on the commercial side of design How receptive are clients to creative input? I think clients get a buzz from designers who push them into a new space. They don’t like to push designers – it’s not their job. Our role is to advise clients from a creative point of view, but those who know their business often have a lot of input, and rightly so. The problem occurs when clients have to communicate with a more diverse group.

As we’re chatting he suddenly breaks off, shouting “Jackie! Jackie! ” This, rather disappointingly, is not the result of some internecine creative spat. Jackie Brown is a chocolate labrador that one Segurite sometimes brings to work, joined by Yuki, Carlos’ own dog and faithful company mascot. We get the impression that Segura Inc is a distinctly relaxed place to work. Is the atmosphere laid-back? “Yes it is. I really work hard at making this a fun place for people to want to be. ” The team uses Macs (“We’re not even allowed to talk about PCs”) and a mixture of Photoshop, Illustrator and InDesign – the latter a forced but nevertheless welcome replacement for QuarkXPress, which doesn’t run natively in OS X in v5.

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